Challenge

The storefront needed stronger visibility and clearer communication while creating a more engaging customer experience from the exterior. The existing presence wasn't doing enough work for the brand.

Project Description

Wingo's had a storefront that wasn't keeping up with the brand. The exterior lacked the visual energy and clarity needed to compete on a busy Georgetown block.

We designed and installed storefront graphics that combined branding, messaging, and visual hierarchy giving the exterior a clear job to do and the presence to do it.

The refresh transformed the storefront from background to foreground, making Wingo's a more active and recognizable part of the street.

Scope:

• Site measurement

• Production coordination

• Window graphics

• Exterior branding

• Installation

Deliverables:

• Updated storefront graphics

• Window branding

• Exterior application

• Installation

Results

The refreshed storefront created stronger street presence and transformed the exterior into a more active extension of the brand. Visibility and clarity improved noticeably, and the location became a more recognizable destination on the block.