The Challenge

ATLAS needed to bring three campaign designs into the streets of Washington, DC ahead of its September event, with Navy Yard as the primary target area.

Our Solution

B&R Studio produced 200 posters at 24 × 36 inches across the three designs and coordinated their wheatpasting installation. Repeating the artwork across locations gave the campaign a recognizable presence at street level.

Scope of Work

1. Poster production planning

2. Production of 200 posters across three designs

3. Placement and installation coordination

4. Wheatpasting rollout

5. Installation photography

Deliverables: 200 printed 24 × 36 inch posters • Three campaign designs • Coordinated DC installation • Installation photography

The Outcome

The completed campaign brought ATLAS’s artwork into Washington, DC neighborhoods ahead of its September event, giving the designs a visible presence beyond a single placement.